They like it hot! Keep in the sun and feed during their active growing season
Pepper Plants need lots of sun and benefit from being fed during their active growing season. Though peppers like to be kept on the dry side rather than having wet feet, pepper plants grow best when they get a consistent amount of water. They are generally very low maintenance, but they will produce larger peppers if you pinch off some of the flower buds once the plant starts to produce peppers.